Abstract

The case gives a detailed account of e-business strategy of General Motors (GM), the world’s largest automobile manufacturer. It further explores the need and rationale for GM to adopt e-business in its operations. The case examines the e-business initiatives of GM introduced in its supply chain and demand chain and analyses their impact. Finally, it discusses the drawbacks of GM’s e-business strategy and debates on its future prospects. The case attempts to highlight the impact of e-business on the operations of an old economy automobile manufacturer.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• e-Business strategy implementation across an organization’s value chain Rationale and benefits associated with e-commerce initiatives in automobile company Channel conflict arising from e-business initiatives.

Keywords

GM, E-Business Strategy, Internet Services, In-vehicle Communication Products, Covisint, TradeXchange, E-Supply Chain, SupplyPower Portal, GMAC BuyerPower, OnStar Communication System, E-Business in Automobile Industry