Abstract

The case gives an account of how e-learning was integrated in to the corporate learning strategy of the US based Motorola, one of the leading providers of telecom products & services in the world. It describes the Self-Directed Learning (SDL) approach adopted by Motorola and explains the rationale behind pursuing this approach. Motorola’s use of technology in learning is discussed in detail which subsequently evolved in to a full-fledged e-learning initiative. The case describes the e-learning initiative and the challenges faced by Motorola in getting employees to take courses through e-learning. The steps taken by Motorola to motivate employees for e-learning are also discussed. The case finally explains m-learning and the benefits Motorola expects to reap from m-learning.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the advantages of the Self-Directed Learning approach at Motorola Analyze the impact of technology on the training and development efforts of a company Develop a conceptual understanding of e-learning and the advantages of learning through this

Keywords

Motorola, Motorola University, E-Learning Value Chain, Self-Directed Learning, Motorola Training and Education Center, Motorola Learning Policy, I-Cubed Sessions, College of Learning Technologies, Corporate Training and Management Development