Abstract

The Case presents the leadership capabilities of Chanda Kochar (Kochhar) in leading the digitization drive at ICICI Bank. The fact that in 2016, 90% the bank’s transactions took place outside the branch, through the digital platforms it rolled out, demonstrates the leadership effectiveness of its MD, CEO Kochar. The case elaborates the various digital initiatives and Kochar’s vision, strategy and leadership behind the success of its various digital roll-outs. Kochar had closely supervised and led various successful initiatives like Tab Banking, digital village, Pockets, etc.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Learn various initiatives by ICICI Bank towards digitizing its transactions and operations. Learn the strategy and vision behind those.
• Appreciate the leadership effectiveness of Kochar in strategizing and driving the execution of the initiatives.
• Understand the operational and bottom line benefits these initiatives have caused to the bank.
• Understand and appraise various challenges the bank has in future, in the context of digital banking.

Keywords

Banking, Technology, Leadership, Chanda Kochar, Digitization, Strategy, Robotics, Information management, Information systems, Information technology, digital marketing, digital banking, mobile banking