Abstract

This case provides an overview of the various information systems adopted by McDonald’s and how they were aiding the management of McDonald’s in effective decision making at various levels. McDonald’s had installed different kinds of information system like a point of sale system, office information system, transaction processing system, customer relationship management, business intelligence, etc. All these installations were targeted at data capturing, data management, and data utilization so that McDonald’s could efficiently serve its customers by taking decisions which would provide convenience to them besides making them loyal to McDonald’s. McDonald’s was associated with many technology firms in order to implement these information system measures. It had successfully implemented many of them and was looking for more updated systems to be implemented. However, McDonald’s also faced various challenges going forward in relation to its information systems.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Study and examine the information systems at McDonald’s.
• Understand the issues and challenges faced by McDonald’s in maintaining its information systems.
• Understand the significance and implications of the information systems at McDonald’s.
• Discuss and debate the importance of information systems for an organization like McDonald’s, the associated challenges, and potential solutions.

Keywords

Management information system, Point of sale system, Office information system, Transaction processing system, Customer relationship management, Business intelligence, Data capturing, Data management, Data utilization, McDonald’s, Fast food, Retail