Abstract

The case “Coca-Cola employing Business Intelligence to transform its Business” primarily discusses how the world’s largest beverage company, The Coca-Cola Company (Coca-Cola), employed various Business Intelligence (BI) tools throughout its organization to improve its different business processes. The company’s most successful adoption of BI technology was at its largest independent bottling partner Coca-Cola Bottling Co. Consolidated (CCBC), where manual reporting procedures had created various problems for the company. The case discusses in detail the adoption of Tableau Mobile Dashboards, a set of BI tools that served the needs of a variety of audiences and roles in CCBC. Coca-Cola used various other technologies that had close links with BI such as Business Analytics (BA), Artificial Intelligence (AI), and personalized data analytics. As the sales of sugary, carbonated drink products had begun to decline in recent years, Coca-Cola was depending on BI to help produce and market healthier options such as orange juice. It remained to be seen whether Coca-Cola’s continuous adoption of BI tools would prove to be a game-changer for the company in the dynamic global beverage industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Analyze the importance of gaining business insights from large amounts of business information by employing BI tools.
• Scrutinize the kind of BI tools that companies need, as per their varying requirements.
• Study technologies that have close links with BI such as Business Analytics (BA), Artificial Intelligence (AI), and personalized data analytics
• Examine the ability of BI to serve the needs of a variety of audiences and roles in the company
• Discuss about how BI increases the scalability of operations in a business.

Keywords

Business Analytics; Enterprise BI; Artificial Intelligence; Big Data; Dashboards; Report Generation; Data Analysis; Social Media Analysis; Personalized Data Analytics; Enterprise Information Management; Gaining Business Insights; Machine Learning; BI Tools; Customization; Business Process Improvement