Abstract

The case is about Facebook’s technological advancements, particularly related to the use of AI for content moderation and user privacy issues. The case mentions the company’s journey from being a college networking site to a global platform for social media with billions of users worldwide. Due to the sheer volume of users, Facebook felt the need to introduce AI-driven tools to tackle misinformation, fake news, and hate speeches. The case delves into ethical challenges such as those concerning privacy, gender discrimination in advertisement delivery, and Facebook’s role in the spread of hate speeches and combating misinformation about Covid-19. It also describes the potential future of AI in enhancing user safety and content management and concludes with a reflection on the balance between AI driven hyper personalization and users’ safety.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the AI practices in use at Facebook
• To explore the ethical dilemmas in terms of algorithmic bias and privacy violations

Keywords

Artificial Intelligence; Information Systems; Business Intelligence (BI); Problem Tracking; Business Analytics; Facebook; Algorithms; Biases