Abstract

The case, ‘The Ramoji Group’ talks about the group from Andhra Pradesh (India) that became a Rs 15 billion empire under the entrepreneurship of Ramoji Rao. The case discusses in detail, the various strategies of Ramoji Rao’s strategies to expand into the media (print and broadcast), entertainment, foods, films and other industries. The group seemed successful as it derived synergies from all its varied businesses.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Entrepreneurial skills.

Keywords

Case, The Ramoji Group, group, Andhra Pradesh, India, Rs 15 billion, entrepreneurship, Ramoji Rao, strategies, media, print, broadcast, entertainment, foods, films, derived, synergies