Abstract

The case discusses in detail about the leadership style of the co-founder of Sony Corporation - Akio Morita. The case discusses all-important aspects of his leadership style including his ability to imagine, design, implement and innovate new products, marketing, brand management strategies and human resources skills. The case also talks about how Morita adopted globalization and diversification strategies to transform Sony into a global leader in the consumer electronics industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Vision, leadership style, and value system of Akio Morita.

Keywords

Leadership style, Sony Corporation, Akio Morita, leadership style, imagine, design, implement, innovate, new products, marketing, brand management strategies, human resources skills, globalization, diversification strategies, global leader, consumer electronics industry