Abstract

The case “Lijjat Papad-Women and Entrepreneurship” describes the successful entrepreneurial venture set up by seven semi-literate women from a small community in rural India. The case gives an account of the setting up and functioning of the Sri Mahila Griha Udyog Lijjat Papad (SMGULP). It charts the growth of the organisation and shows how it became worth Rs. 3 billion in four decades. The objectives of the organization and its core values and principles have also been discussed.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Entrepreneurial traits of some of the successful women entrepreneurs of India.

Keywords

Lijjat Papad, Women and Entrepreneurship, entrepreneurial venture, seven, semi-literate, women, rural India, setting up, functioning, Sri Mahila Griha Udyog Lijjat Papad, SMGULP, growth, organisation, Rs. 3 billion , four decades, core values, principles