Abstract

The case discusses the leadership qualities and management style of Lee Iacocca and how he transformed a near bankrupt com-pany, Chrysler, into one of the leading automobile manufacturers in the world. The case discusses at length the major achieve-ments of Iacocca at Ford Motors and Chrysler, and critically examines the positive as well as the negative aspects of Iacocca’s leadership.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Differentiating a leader from a manager, leadership style of Lee Iacocca.

Keywords

Leadership qualities, management style, Lee Iacocca, transformed, bankrupt company, Chrysler, leading, automobile manufacturers, world, length, major achievements, Ford Motors, Chrysler, Leadership