Abstract

The case examines the entrepreneurial style of Ekta Kapoor, the driving force behind BTL. It explores the way in which she made BTL one of the most powerful and successful companies in the field of television. The case also discusses aspects of Ekta Kapoor’s serials and their impact on BTL’s success.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Entrepreneurship and leadership qualities of a successful woman entrepreneur.

Keywords

Entrepreneurial style, Ekta Kapoor, driving force, BTL, powerful, successful, television, Ekta Kapoor, serials