Abstract

The case discusses the growth of the Shahnaz Husain Group, one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics, which, she believes, do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed in most of the major stores around the world. The case focuses on the factors that make Shahnaz Husain products what they are and examines Shahnaz’s business style. It also takes a look at the subsidiary and ancillary activities of the Group, like training institutes, Ayurvedic massage centers and health resorts.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Qualities of a successful woman entrepreneur.

Keywords

Shahnaz Husain Group, largest producers, ayurvedic, herbal products, world, personal profile, producing, marketing, ayurvedic products, substitute, chemical cosmetics, niche product, Indian market, brand retailed, major stores, Shahnaz Husain products, business style, subsidiary, ancillary activities, training institutes, Ayurvedic massage centers, health resorts