Abstract

The case “Women and Entrepreneurship,” discusses the entrepreneurial traits of four successful women entrepreneurs/organizations run by women, operating in different fields. It traces their careers from the background in which they set up their businesses to the success they have been able to achieve. It also touches on the difficulties women face in setting up and running businesses and the way in which these women overcame these difficulties.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Comparison of the entrepreneurial styles of some women entrepreneurs.

Keywords

Women and Entrepreneurship, entrepreneurial, traits, four successful, women, entrepreneurs, organizations, different fields, careers, success, setting up, running businesses