Abstract

The case examines in detail the leadership and entrepreneurial skills of Steve Jobs, CEO of Apple Computers (a leading Information Technology company) and Pixar (a leading US animation studio). Steve’s role in shaping the computer industry through Apple’s revolutionary products and a few ‘un-conventional’ business practices has been explored in detail. The case also discusses the aspects of Steve’s personality that were appreciated by many businessmen and industry leaders. The ups and downs in Steve’s career graph and the way in which he overcame the obstacles are discussed in detail. Steve’s departure from Apple and his comeback have been explored in depth.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• A pace setting & authoritative leadership style.

Keywords

leadership, entrepreneurial, skills, Steve Jobs, CEO, Apple Computers, Information Technology, Pixar, US, , animation, studio, computer industry, Apple, revolutionary products, unconventional, personality, industry leaders, career graph, overcame, obstacles