Abstract

The case deals with the belief and value systems that guided Isaac Tigrett, the entrepreneur behind the ventures - Hard Rock Café, House of Blues, The Spirit Channel and the Bozo Project. The case explains the environment in which Tigrett was brought up and how he applied the human values of Sathya, Dharma, Shanti, Prema and Ahimsa at the workplace. The case also looks into how Tigrett was inspired by his guide, Sri Sathya Sai Baba, to set up a business, which would be run on the fundamentals of human values. The case also explains the challenges that Tigrett had to face while putting into practice the ‘Love All, Serve All’ and ‘Help Ever, Hurt Never’ philosophy in the workplace. This included the boardroom brawl at House of Blues which was a result of Tigrett’s “desire to express himself through the company.”

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Spirituality in Management, Racial Discrimination, Entrepreneurship, Leadership, Servant Leadership.

Keywords

Isaac Tigrett, Hard Rockcafe, House of Blues, Sri Sathya Sai Baba, Love All, Serve All, Help Ever, Hurt Never, Spirituality in Management, Spirituality in Business, The Spirit Channel, Bozo Project, Racial Discrimination, Servant Leadership, Spiritual Leadership, Entrepreneurship and Leadership