Abstract

This case highlights the entrepreneurship skills of Kerry Packer (Packer), Australia’s richest media baron. Known for his deal making abilities, Packer rose to become one of the most dominant figures in the global media industry. The case discusses the major deals that made Packer richer and examines how he transformed the broadcasting and television industry in Australia. Packer was a man of many facets, some of them seemingly contradictory. He was known as a famous punter who spent millions of dollars in casinos and at the races. The case also highlights a few controversies associated with him.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Study the entrepreneurship skills and leadership qualities of Kerry Packer. Understand how Packer transformed the global media and broadcasting industry. Analyze the business strategies adopted by Packer.

Keywords

Publishing and Broadcasting Limited, Kerry Packer, Channel Nine, World Series Cricket, Broadcasting Industry, Media Industry, Family-owned Business, Australian Broadcasting Corporation, International Cricket Council, Entrepreneurship, Leader