Abstract

Shree Niketan Matriculation Higher Secondary School was founded in 2006 as an entrepreneurial venture by a management graduate, P. Vishnucharan (Vish). Since its inception, the school had been imparting quality education in the matriculation format to students of Thiruvallur near Chennai. Though Vish faced many challenges during the start-up phase of the venture, he was eventually able to differentiate the school from its competitors by providing high quality educational services which were unmatched in that locality. The creation of a strong brand allowed him to cater to the premium segment. However, Shree Niketan School did not offer the CBSE format of education for which there was good demand. Moreover, there was a perception among the parents that the CBSE format was better than the matriculation format for their child’s education. Vish was faced with the dilemma of whether to leverage his success in the matriculation segment and diversify into the CBSE format as well.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The challenges of new venture start-ups.
• Building the Adaptive Firm.
• Transition from Entrepreneurial Style to Management Approach.
• Understanding the Growth Stage.

Keywords

Entrepreneurship, Entrepreneurial Development, New venture , Start-ups, Venture development stages, Adaptive Firm, Entrepreneurial Style Vs Management Approach, Growth Stage, Diversification, Decision Making, Education