Abstract

The case “Iluméxico: Fighting Energy Poverty in Mexico” talks about the initiatives taken by Iluméxico to provide solar energy systems in areas of rural Mexico where people were not connected to the electric grid. The case starts out by describing Iluméxico’s early days and how the company adapted its business practices to reach the underprivileged sections of rural Mexico. It then describes the different marketing and community development strategies implemented by Iluméxico. The company’s tie-ups with various technology companies in solar energy are also described. The case ends with a look at the successes of Iluméxico and the challenges being faced by the company. How can Iluméxico sustain its presence in Mexico and achieve its aim of ensuring that all Mexicans have access to lighting?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Assess the issues and challenges in starting a social enterprise.
• Appreciate the business potential at the ‘Bottom of the Pyramid’.
• Recognize the need for developing innovative products for the ‘Bottom of the Pyramid’.
• Understand the issues and challenges involved in developing and testing and commercializing an idea.
• Understand the need to develop efficient distribution networks in countries with poor infrastructure

Keywords

Social Entrepreneurship Strategy; Business-government-society Relationship; Stakeholder Management; Stakeholder Engagement; Triple Bottom Line Approach; Iluméxico; Innovation; Sustainability; Promotional Strategies; Business Model; Social Marketing; Solar Energy Market; Social Impact; Operational Challenges; BCorp company