Abstract

The case ‘CleanMax Solar – Promoting Clean Energy and Sustainability’ is about CleanMax Enviro Energy Solutions Pvt. Ltd. (CleanMax Solar), an Indian company involved in solar energy production. The case deals with the growth of the entrepreneurial venture, its funding, and the various challenges the company faced in its endeavors to provide clean energy and contribute toward sustainability and a clean environment. The case further discusses the state of the solar energy industry in India and its potential as the cleanest source of energy in the future. CleanMax Solar had won numerous awards and recognition and had many corporates as its clients. There were numerous solar companies in the Indian market and CleanMax Solar was one of the top companies providing clean energy solutions to corporates. The solar energy solutions of CleanMax Solar are discussed in detail. The case ends with the future outlook for the company and how CleanMax Solar planned to achieve its targets and contribute toward sustainability and a greener environment and to help the corporates reduce their carbon footprint.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the importance of a business model in entrepreneurship
• Understand the four stage growth model of entrepreneurship
• Evaluate the relationship between sustainability and energy production
• Understand what constitutes a sustainable business model in entrepreneurship

Keywords

Clean Energy; Entrepreneurship; Sustainability; Solar energy; Carbon footprint; Environmental protection; Solar farm; OPEX model; CAPEX model; Rooftop solar plant; Net metering; Sustainable business model.