Abstract

The case “WOW! Momo: An Entrepreneurial Success Story” talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! Momo. It then describes the business model of the company. The case also touches upon the challenges faced by WOW! Momo and its future plans to meet such challenges.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Identify the factors that motivate a person to become an entrepreneur
• Discuss innovation as an entrepreneurial trait and the role of innovation in Wow Momo’s success.
• Understand the process of idea generation and validation
• Understand the different entrepreneurial styles and their outcomes
• Identify the challenges faced by an entrepreneur

Keywords

Startup; Idea generation; Idea Validation; Venture capital funding; Organizational growth; Entrepreneurial styles; Quick Service Restaurant; Entrepreneurship Development; Problem identification