Abstract

The case discusses at length the power branding strategy adopted by Hindustan Lever Ltd (HLL), Unilever’s Indian subsidiary. Emphasis has been laid on 30 major brands out of a portfolio of around 110 brands. The case gives details of each of these power brands, their evolution and growth, HLL’s positioning of these brands and the marketing strategies adopted for these brands.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Unilever, Multinational corporation (MNC), Hindustan Lever Ltd (HLL), Fast moving consumer goods (FMCG), Brand management, Power brands, Marketing, Procter & Gamble (P&G), Competition, Indian business environment