Abstract

In 2004, Titan, the world’s sixth largest manufacturer brand of watches is the clear leader in the Indian watch market. The company’s watches are sold in over 1,800 towns across India and in 40 countries across the world. Titan has changed the rules of the game in the Indian watch industry by its reasonably priced sleek models, elegant showrooms and imaginative advertising have helped create one of India’s most well known brands.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Titan Industries, Titan watches, World of Titan, Tata Group, Tamil Nadu Industrial Development Corporation (TIDCO), Timex, Sonata, Fastrack, Dash, Titan Edge, TimeZone programme, Titan quartz, Titan Signet, FLIP