Madonna - Two Decades of Successful Personality Marketing
Price: 400
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Details
Case Code:
MKTA021
Case Length:
14
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
400
Organization:
Not Applicable
Industry:
Leisure & Entertainment
Country:
Global
Themes:
Branding Strategy
Abstract
0
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Madonna, Music industry, Personality marketing, branding, celebrity marketing, U S Music industry, International music industry