Unilever in India - Managing Brand Extensions
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Details
Case Code:
MKTA022
Case Length:
18
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
500
Organization:
Unilever N.V.
Industry:
Food & Beverage
Country:
India
Themes:
Brand Loyalty,Brand Strategy
Abstract
0
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Unilever in India, Hindustan Lever Limited, HLL, Indian FMCG market, brand extensions, fast moving consumer goods market in India, FMCG branding, FMCG marketing, Pond's, Lifebuoy, Vaseline, Fair & Lovely, Clinic All Clear