Zara - Expansion Blues

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Details
Case Code:

MKTA023

Case Length:

16

Period:

Pub Date:

2005

Teaching Note:

NO

Price (Rs):

400

Organization:

Zara SA

Industry:

Retailing

Country:

Global

Themes:

Growth Strategy,Operations Strategy, Logistics & Supply Chain

Abstract

0

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • 0
Keywords

Zara, Inditex Group, Retail management, supply chain management, fashion business, apparel branding, apparel retailing, fashion industry, Spanish businesses

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