Abstract

The entry of Baron Electronics was a significant milestone in the evolution of the Indian consumer electronic goods market. With its innovative marketing strategies, the company radically changed the way the market had been functioning. The case study examines how Baron managed to succeed inspite of severe competition.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Developments in the Indian consumer electronics market.

Keywords

Baron Electronics, milestone, evolution, Indian, consumer electronic goods, market, innovative marketing strategies, market