Abstract

The case study ‘The Nirma Story’ talks about how Nirma carved a niche for itself in the highly competitive detergents and toilet soaps market in India. The case focuses on the various strategies employed by the company to counter the competition from the FMCG giants, particularly HLL. It shows how Nirma used its cost-reduction strategies to achieve success. The case also highlights Nirma’s entry into the premium segment of the toilet soaps, and the detergents market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The various factors that attributed to the success of Nirma.

Keywords

The Nirma Story, Nirma, competitive, detergents, toilet soaps, market, India, various, strategies, FMCG giants, HLL, Nirma, cost-reduction strategies, premium segment, toilet soaps, detergents market.