BPCL’s Petrol Pump Retail Revolution
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Details
Case Code:
MKTG016
Case Length:
6
Period:
Pub Date:
2002
Teaching Note:
YES
Price (Rs):
0
Organization:
Bharat Petroleum Limited
Industry:
Energy
Country:
India
Themes:
Growth Strategy
Abstract
The case provides a detailed insight into Indian oil major Bharat Petroleum’s (BP) transformation of its petrol pumps into modern retailing centres., Examining the reasons behind the renewed focus retail outlets and the mechanism it adopted to effect the changes, it highlights BP’s retail revolution.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Retail revolution in the Indian petroleum industry, BPCL’s Bazaar concept.
Keywords
Indian oil, major, Bharat Petroleum, BP, petrol pumps, retailing centres, retail outlets, retail revolution