Kellogg’s Indian Experience
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Details
Case Code:
MKTG017
Case Length:
6
Period:
Pub Date:
2001
Teaching Note:
YES
Price (Rs):
0
Organization:
Kellogg Company
Industry:
Food & Beverage
Country:
India; US
Themes:
Marketing Strategy,Marketing Research, Advertising & Promotion
Abstract
The case, ‘Kellogg’s Indian Experience’ analyzes the causes that led to the failure of the Kellogg breakfast cereal brand in the Indian market. The case examines the measures the company adopted on the marketing front to rectify its mistakes and at the efficacy of these measures.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Pricing, positioning and distribution decisions by Kellogg’s in India.
Keywords
Kellogg's Indian Experience, Kellogg, breakfast, cereal brand, Indian market, marketing, mistakes