Abstract

The case examines the strategies adopted by MusicWorld, a group company of the diversified Indian business house of RPG. The chain became India’s largest chain of music retailing stores within a short span of time. The case discusses the background of the players who set up MusicWorld, that is the RPG group and Saregama, and their role in establishing MusicWorld as the largest music retailing store network in India. The marketing strategies adopted by the company, especially on the retail format of the store and the promotion front, are also explored in detail.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Marketing of ‘music,’ and the potential for organized retailing in the business.

Keywords

Strategies, MusicWorld, diversified, Indian business house, RPG, music retailing stores, MusicWorld, RPG group, Saregama, marketing strategies, promotion