Abstract

The case, “Reebok’s Game Plan in India” gives an overview of the entry of Reebok, the international sports shoe giant, into India, the entry of its global competitors, Nike and Adidas into India and the strategies adopted by the three players to build up their market shares., The case specifically deals with the strategies adopted by Reebok in India to deal with the competition from Nike and Adidas., The case gives insights into Reebok’s venture into the kids market and its emphasis on fitness. The challenges that the company could face in India have also been discussed., The case deals with the market conditions that prevailed in India during the entry of these players, the competition among the domestic players and the changes that the multinational companies brought about in their strategies to increase their market shares.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the positioning of Reebok, Adidas and Nike in India.

Keywords

Reebok's Game Plan in India, Reebok, international sports, shoe giant, India, global competitors, Nike, Adidas , India, market shares, strategies, Reebok, kids market, fitness, market conditions, multinational companies