Abstract

The case, “Coffee Parlours in India-Hotting Up” provides an overview of the coffee parlours in India. The case starts with a background note on the three dominant players Barista, Cafe Coffee Day and Qwiky’s, which marked the transition from traditional coffee houses to coffee pubs. The case highlights the strategies employed by the three prominent players to differentiate themselves on the basis of ambiance, décor, service, price, quality, and customer relationships. The case concludes with a discussion on their expansion plans and the possible effect of the entry of Starbucks into India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Strategies pursued by different players in the coffee retailing business.

Keywords

Coffee Parlours in India-Hotting Up, background note, Barista, Cafe Coffee Day, Qwiky's, traditional coffee houses, coffee pubs, srategies employed, ambiance, décor, service, price, quality, customer relationships, expansion plans, Starbucks