Abstract

The case examines the marketing strategy of LG Electronics in the Indian market. It provides a detailed account of LG’s strategies for gaining market share by examining its approach to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increase in competition and the slowdown in the consumer electronics market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Promotion and advertising strategies for companies with a broad product range.

Keywords

Marketing strategy, LG Electronics, Indian market, detailed account, gaining, market share, product, pricing, distribution, promotion, insights, future prospects, competition, consumer electronics market