Abstract

The case discusses the various innovative packaging solutions offered by Tetra Pak, the Swedish packaging and processing solutions provider, to food manufacturers across the world. It explains how Tetra Pak’s tetrahedron packaging systems revolutionized the beverage manufacturing industry. The various technological innovations and innovative packaging concepts introduced by the company - aseptic technology, Tetra Recart packaging system, telescopic and sensory straws have been examined in depth. The case also discusses the impact of these innovations on manufacturers and the end customers. Tetra Pak’s decision to enter new market areas has also been discussed.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The importance of ‘packaging’ in the marketing and distribution of products, particularly beverages and liquid foods.

Keywords

Innovative, packaging solutions, Tetra Pak, Swedish, packaging, processing solutions, food manufacturers, , tetrahedron packaging systems, beverage, manufacturing industry, technological innovations, aseptic technology, Tetra Recart packaging system, telescopic, sensory straws, end customers, enter new market