Abstract

The case examines the marketing strategy of Samsung in India. It provides a detailed account of Samsung’s marketing strategies to garner more market share. The case examines Samsung’s approach to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increasing competition and the slowdown in the consumer electronics market.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The marketing strategies adopted by Samsung to gain market.

Keywords

Marketing strategy, Samsung, India, market share, product, pricing, distribution, promotion, future prospects, competition, slowdown, consumer electronics, market