Abstract

The case discusses Woot.com (Woot)’s unique business model. Woot, an online retailer, established in 2004, had the tagline ‘One Day, One Deal’, and offered for sale just one product a day, at a very low price. The case describes the various aspects of the business, including its target market, the kind of products it offered, its distinctive style of communicating with customers, and the use of Web 2.0 to market the site, and provide customer support. The case also provides some details about the spin-off websites created by Woot, which also followed the same basic business model. It ends with a brief discussion on the future outlook for the online retailer.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the unique aspects of the ‘One Day, One Deal’ business model that helped Woot create a distinctive niche for itself in the crowded online retail environment. Evaluate the extent to which these unique features provided Woot with distinctive com

Keywords

Woot.com, Web 2.0 apps, One Day, One Deal, wooters, Online community, deal-a-day, Woot-Offs, Woot Wine, Woot Shirts, Blogs/social media