FedEx & UPS - Competing in China (Chinese)
Details
Case Code:
OCMKTG069
Case Length:
15
Period:
Pub Date:
Teaching Note:
YES
Price (Rs):
400
Organization:
Federal Express Corporation
Industry:
Transport & Logistics
Country:
China; US
Themes:
Market Entry ,Growth Strategy
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Entry, expansion, US, logistics companies, FedEx, UPS, Chinese market, contrasting strategies, presence, aggressive, high risk, services network, capture, higher market share, conservative, low risk, low investment approach, contrasting elements, services network, advertising, promotion, targeting customers, investments made, WTO