Carrefour's Strategies in China (French)
Price: 600
Add to Cart
Details
Case Code:
OFBSTR246
Case Length:
30
Period:
Pub Date:
2007
Teaching Note:
YES
Price (Rs):
600
Organization:
Carrefour SA.
Industry:
Retailing
Country:
China; France
Themes:
Global Strategy,Market Entry
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Carrefour China, Globalization, International Business, Localization, Retail Industry in China, Entry Strategies, Expansion Strategies, Decentralization, Autonomy, Chinese Laws and Regulations, Store Management, Supply Chain Management, HR Practices, Wal-Mart in China, Carrefour China, Globalization