Tesco Perd-Elle Du Terrain Au Royaume-Uni? (French)
Details
Case Code:
OFBSTR421
Case Length:
19
Period:
Pub Date:
Teaching Note:
NO
Price (Rs):
600
Organization:
Tesco Plc..
Industry:
Retailing
Country:
UK
Themes:
Corporate Strategy,Strategic Planning
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Tesco, UK, retail, recession, hard discounters, Philip Clarke, revival, Terry Leahy, product strategy, customer service, same store sales