Bradley Tilden`s Dilemma Following the Alaska Airlines-Virgin America Deal (French)
Details
Case Code:
OFBSTR510
Case Length:
18
Period:
Pub Date:
2017
Teaching Note:
YES
Price (Rs):
700
Organization:
Alaska Airlines
Industry:
Transport & Logistics
Country:
US
Themes:
M&A,Postmerger Integration, Operations Strategy
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Alaska Airlines-Virgin America merger, Merger and Acquisitions, Strategic Alliances, Post-merger integration, Brand dilution, US Aviation Industry, Cultural Compatibility, Synergies