Wal-Mart's German Misadventure(German)
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Details
Case Code:
OGBSTR082
Case Length:
13
Period:
Pub Date:
2004
Teaching Note:
NO
Price (Rs):
500
Organization:
Wal-Mart Stores Inc.
Industry:
Retailing
Country:
Germany; US
Themes:
Growth Strategy,Market Entry, Regulatory Environment
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Retailing giant, Wal-Mart, Germany, global, 1990, European, Germany, retailing, regulatory environment, rational environment, regulatory problems, cultural problems