Abstract

This case discusses in detail the manufacturing and logistics activities of Gujarat Ambuja Cement Limited (GACL), one of India’s leading cement manufacturing companies. The case describes how GACL has become the cost leader in the industry. It outlines the innovative and unconventional ways used by GACL for productivity improvement, pollution control, better distribution and cost cutting. The case also gives an overview of the cement business, and highlights the critical success factors. Cost Leadership, Cement Industry, Gujarat Ambuja.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Cost Leadership, Cement Industry, Gujarat Ambuja

Keywords

Gujarat Ambuja, Gujarat Ambuja Cement Ltd (GACL), Efficiency, Cement, Operations, Production, Cost leadership, Innovation, Supply chain, Logistics, Neotia, Inventory