Abstract

McDonald’s is a fast food chain with restaurants all over the world. It serves burgers and other fast food customized to local tastes. It’s philosophy has been ‘one world, one burger,’ which meant that the burger must be consistent in terms of cost and quality. To meet such high standards, it was essential to have an excellent supply chain management system. In India as in other parts of the world, McDonald’s had a very well orchestrated supply chain, called the ‘Cold Chain’. The case study looks at McDonald’s supply chain management system in India and discusses in detail its outsourcing mechanism.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Benefits reaped by McDonald’s because of its supply chain strategies.

Keywords

McDonald, food chain, restaurants, burgers, fast food, customized, local tastes, philosophy, one world, one burger, consistent, quality, standards, supply chain management, orchestrated, Cold Chain, outsourcing mechanism