Abstract

The case provides an understanding of the issues concerning the supply chain management system at Telco in regard to its small car, Indica. It outlines how Telco, built the supply chain for the car by leveraging its existing competencies and how it transformed itself from an integrated truck manufacturer to an automobile integrator and from a product-centric company to competence- centric company. The case discusses various components of the supply chain and emphasizes how Telco orchestrated them with the objective of minimizing costs.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Concept of the supply chain and its practical dimensions.

Keywords

supply chain management, Telco, small car, Indica, leveraging, competencies, transformed, integrated truck, manufacturer, automobile integrator, product-centric, competence- centric company, components, supply chain, Telco, minimizing costs