Abstract

The case gives an overview of the issues concerning the revival of Ashok Leyland effected through a thorough revamp of the supply chain. It outlines how Ashok Leyland, which was reeling under the weight of recession, staged a comeback by reengineering its in-bound and out-bound supply chain which resulted in huge cost savings. The case discusses various aspects of supply chain management and emphasises its importance in the context of cost management with specific reference to Ashok Leyland. The case, aimed at the MBA/PGDBA students as part of Operations management curriculum, helps them to understand and appreciate the role of supply chain management in an organization. Using the specific case of Ashok Leyland, it attempts to familiarise the student with the concept of supply chain as well as the practical dimension of the same. It seeks to help students understand the components of supply chain and their critical importance and how it can be reengineered to help organisations save costs.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Revival of Ashok Leyland, revamping of supply chain.

Keywords

Ashok Leyland, supply chain, recession, comeback, reengineering, in-bound, out-bound, supply chain, cost savings, supply chain management, context, cost management