Abstract

The case gives an overview of Domino’s revamped supply chain operations in India. It discusses the various benefits of the new logistics model and discusses the reasons for the revamp. The benefit of low costs achieved through the new model was passed on to the customers in the form of lower prices. The case also compares Domino’s new supply chain model with McDonald’s supply chain model.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The supply chain of a fast food company.

Keywords

Domino, supply chain, operations, benefits, logistics model, low costs, customers, lower prices, McDonald's , supply chain model