Abstract

The case examines the initiatives taken by the Indian cement major Gujarat Ambuja Cements Ltd. (GACL) to maintain profitability and market share despite adverse industry and market conditions. The company’s efforts to improve its operational efficiency through productivity enhancement, quality control, pollution control and cost-cutting measures are explored in detail. The case also discusses the future prospects of the company in light of the fact that the company might not be able to continue to reap the benefits of the above measures.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Innovation and operational efficiency improvements in the cement industry.

Keywords

Indian, cement major, Gujarat Ambuja Cements Ltd, GACL, profitability, market share, market conditions, operational efficiency, productivity enhancement, quality control, pollution control, cost-cutting measures, future prospects, company might