Abstract

The case examines the reasons behind Ellora Time Pvt. Ltd. the leading Indian clocks and calculators manufacturer’s decision to shift its production base from India to China. The case explores in detail the differences in the regulatory setup in India and China that has made manufacturing in China much more lucrative and profitable. The case also briefly mentions the reasons for China’s popularity as a manufacturing destination for companies all over the world.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Differences between business environments of India and China, Plant location issues.

Keywords

Ellora Time Pvt. Ltd, leading, Indian, clocks, calculators, manufacturer, production base, India, China, regulatory setup, lucrative, profitable, manufacturing destination