Abstract

The case examines the initiatives taken by Titan, India’s largest watch manufacturer to opt for outsourcing its manufacturing activities in the late 1990s. The case discusses the concept of outsourcing and the benefits and perils associated with outsourcing. It also explores the results of the outsourcing initiatives at Titan and briefly comments on the company’s future prospects as well.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Reasons for the growing popularity of outsourcing manufacturing activities.

Keywords

Initiatives, Titan, India, watch, manufacturer, outsourcing, 1990, outsourcing, benefits, perils, outsourcing, Titan, future prospects