General Motors: The CAD - CAM - CAE Journey
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Details
Case Code:
OPER017
Case Length:
13
Period:
Pub Date:
2002
Teaching Note:
NO
Price (Rs):
600
Organization:
General Motors Company
Industry:
Automotive
Country:
US
Themes:
Operations Strategy,Technology in Manufacturing
Abstract
The case examines the reasons behind GM’s implementation of CAD/CAM/CAE tools in the 1990s. It discusses in detail the concept of CAD/CAM/CAE and the benefits associated with the software. The case looks at GM adopted these new age manufacturing technologies and how it benefited from these technologies.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- CAD/CAM/CAE tools and their application in the automobile industry.
Keywords
GM, implementation, CAD, CAM, CAE, tools, 1990, benefits, software, manufacturing, technologies